As the evidence mounts that mobile is becoming Big Brand’s weapon of choice in the battle for precision marketing – i.e. maximising marketing dollars – we were focusing on SMS. It is the perfect, if old, medium. Now, though, Twitter is getting attention with its mobile ads.
Alex was Founder and CEO of the Global Billing Association (GBA), a trade body focused on the communications sector. He is a sought after speaker and chairman at leading industry conferences, and is widely published in communications magazines around the world. Until it closed, he was Contributing Editor, OSS/BSS for Connected Planet.
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