Advertising is one ‘arena’ which is changing beyond all recognition. Online advertising is set to grow by 15 percent in 2014, as advertisers spend $140 billion on campaigns this year. Ways of measuring the effectiveness […]
For years, cable and satellite customers have been grumbling and complaining about getting dozens – and now hundreds – of channels, but there’s never anything good on. Wouldn’t it be great if we only received […]
Just because something CAN be done, doesn’t mean that it SHOULD be done. You could ride a unicycle backwards in the nude from Paris to London – and maybe someone actually HAS done that, but […]
The growing realization that mobile devices are not so much the ‘second screen’ but actually the first has brought attempts at commercialization – and the regulator. According to informitv, the UK Regulator has felt the […]
One of the problems with the proliferation of customer channels is knitting them all together. Examples are everywhere that illustrate that this is a huge and expensive problem. A friend of BillingViews who was in […]
For the first time, on this year’s The X Factor, viewers voted via an app on their iPhones, iPads and iPhone Touches. 1.5 million people downloaded The X Factor app and many of these bought […]
Our industry loves bemoaning the death of SMS, (rumours of said death greatly exaggerated), decreasing margins and the awful OTT people who are trying to take their livelihoods away. While doing so they are turning […]
Whether a company – or industry – is friend or foe depends on your perspective. Telecoms companies spend much of their time worrying about OTT players. From WhatsApp to Facebook to Netflix, they are eroding […]
I am fascinated by the similarities between the telecoms industry and the TV industry. They are both obsessed by technology – they should be, they live or die by it. They are both technology not […]
The short answer is yes. As my learned colleague Ed Finegold points out, the Age of traditional Cable Companies may be coming to an end. Purchases of new TVs are being driven by screen size […]
Copyright © 2023 | MH Magazine WordPress Theme by MH Themes
