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Analytics

Is advertising the new battleground?

December 3, 2014 Alex Leslie 0

Advertising is one ‘arena’ which is changing beyond all recognition. Online advertising is set to grow by 15 percent in 2014, as advertisers spend $140 billion on campaigns this year. Ways of measuring the effectiveness […]

Analytics

Big data, analytics and common sense

December 1, 2014 Alex Leslie 0

When it comes to big data, analytics, contextual, spur of the moment offers, the room seems to become slightly cloudy, a state of unreality edges in. We nod, we ponder the enormity of being able […]

Beyond Billing

Drop me a message when I can build my bank account

August 20, 2014 Jonathan Jensen 0

I was thinking the other day about where retail banking should go next. However hard you look for the account package that suits your needs, you end up choosing accounts that have been designed by […]

Billing

Speed sells, but speed sells stuff too – the real potential of LTE

June 25, 2014 Alex Leslie 0

When things are getting interesting and moving as fast as they are in the communications world, it is easy to get ahead of yourself. Sometimes you seem to go round in circles. It is advisable, […]

Analytics

Context is king – but please add common sense

June 23, 2014 Alex Leslie 0

Recently a senior BillingViews operative took a quick vacation. Three well spent days and two very well spent nights made sure that a small group of holiday makers were well refreshed, well fed and well […]

Analytics

OTT collaboration is alive at TM Forum Live!

June 9, 2014 Alex Leslie 0

TM Forum Live was almost an exact replica of last year’s event, but there was one interesting difference. The mood was more serious.  There were the usual number of booths, the usual number of cocktail […]

Beyond Billing

We are all customers and we should take that to work with us

June 6, 2014 Alex Leslie 0

The potential of real-time, that we have described as a child at the moment, is growing up. But it is still only a teenager. And a slightly wayward one at that. Largely because our industry […]

Payments

Personalising your cards

February 3, 2014 Jonathan Jensen 5

Payments guru Dave Birch recently commented on his frustrations at receiving new credit cards that still have magnetic stripes, embossed numbers and names on them – all throwbacks to old technology. These features are still present […]

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