The recent Facebook gathering, F8, revealed some more of the company’s plans. In one announcement Facebook said it was launching its own third party ad platform, with the same level of personalization and targeting as […]
As we have said in the past, watching mobile advertising is curiously like being drunk. With revenues already over $5.3 billion and growing so fast that analysts are hurrying to update their guesses, what could […]
Like many, I am guilty of stereotyping telcos as lumbering giants unable to move fast even when their lives depend on it. For the first time, though, we are seeing innovation and bulk working together […]
Just when we think we are taking a couple of steps forward, we then lurch to the left and take two backwards. And that is not even after a night out, that is just […]
When Walmart, Macys and other big stores announce they are working on new mobile payment systems you can be sure of two things. First, they will be going for slick solutions that work and two, […]
Anyone who still believes that mobile advertising is just online advertising but smaller should leave now. In fact, anyone who thinks that banner advertising is effective should also go. Advertising is about engagement and story […]
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