As any CMO in a telecommunications operator will know, when quarterly revenue targets aren’t being reached, the first thing to get cut is the advertising budget. It’s a quick win on the balance sheet and […]
You would be forgiven for thinking that Openet is a leading provider of information and knowledge to the communications industry, rather than a leading provider of real time charging technology. They have led the debate […]
50 percent of revenues in the automotive market come from premium services, according to Dr Ekkehard Stadie of Simon Kucher and Partners, speaker at the recent IIR pricing data and BSS conference. In telecoms, this […]
Research house Berg Insight predicts that mobile advertising will grow from almost €7 billion a couple of years ago to €28 billion in 2018. We believe that this is completely feasible – as long as […]
How many times recently have you had a conversation – over a crisp glass of white perhaps – and with friends or family who have no idea what you do (“Billing, ah, how nice.”) about […]
From time to time our industry becomes obsessed about ‘where things fit.’ In an agile, modern telco, we ask, should revenue assurance and fraud prevention be part of the same team? How should Marketing interact […]
The jury is in, the verdict is clear. The need for responsiveness in the real-time world is driving a wholesale replacement of legacy BSS. ‘Time to market’ is the most critical driver. This is according […]
We have said before that SMS is not dead. It will remain an important communications channel for operators and increasingly become a precision marketing tool for big brands. Toys “R” Us is the latest example […]
My presentation at the ETIS Billing Working Group in Krackow. My theme – the choices that face telecoms operators as Over the Top players erode their revenues. From SMS to video, telcos revenues are under […]
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