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Let’s get rid of unprofitable subscribers…but first….

January 13, 2014 Gadi Solotorevsky 1

In November 2013, RCom India deactivated 10M subscribers. According to the RCom spokesperson “Reliance Communications has de-activated around 10 million unprofitable, low-end subscribers at the lowest end of the ARPU (average revenue per user) range. […]

Behold a New Buzzword – Introducing ARPA

July 3, 2013 Alex Leslie 1

Most people agree that the term ARPU needs a makeover. Many will promote ARMU as a more useful metric. ARPU – Average Revenue per User – has no relation to costs. Without factoring in costs, […]