There are many problems that face telecoms operators today. Network congestion, investment challenges, dissatisfied customers, but probably the one that keeps CEOs awake at night is churn. Churn is proof positive that customers think that […]
If communications service providers are to get to grips with the ideas around context based offers, it is important to understand what is already possible. And how advertising works now. In order to make a […]
Advertising is one ‘arena’ which is changing beyond all recognition. Online advertising is set to grow by 15 percent in 2014, as advertisers spend $140 billion on campaigns this year. Ways of measuring the effectiveness […]
The core of the internet’s economic engine is trust and, as Ramsey Homsany of Dropbox said, the lack of it has begun “to rot it from the inside out.” This was during the recent workshop […]
50 percent of revenues in the automotive market come from premium services, according to Dr Ekkehard Stadie of Simon Kucher and Partners, speaker at the recent IIR pricing data and BSS conference. In telecoms, this […]
“The risk now,” said industry strategist Hugh Roberts, “must be not partnering or considering it, rather than considering partnerships – against the tide.” This remark, made at last week’s IIR’s Pricing Data and BSS conference, […]
Guest article from Philip Hogan, GVP Sales and Services, Openet When was the last time your mobile phone operator got in touch with you? If your experience is anything like mine, then you’ll probably have to […]
At events, seminars and in media we are being tsunami(ed) by visionaries telling us we need to listen to the customers and then we spend time and money on NPS (Net Promoter Score), Surveys etc. […]
The trouble with data is that it simply does not go very far. There are other problems too, of course, such as no-one understands and it fills customers with fear, but as one IT Director […]
Research house Berg Insight predicts that mobile advertising will grow from almost €7 billion a couple of years ago to €28 billion in 2018. We believe that this is completely feasible – as long as […]
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