If communications service providers are to get to grips with the ideas around context based offers, it is important to understand what is already possible. And how advertising works now. In order to make a […]
In the increasingly tense struggle to get the advertising model right, Apple and Facebook – amongst others – are at each other’s throats. Reminiscent of the Kroes vs Vodafone battle (quote of the year –“Vodafone […]
The world is currently debating whether being stalked by Google and then being offered a photo album is a cool thing or a massive invasion of privacy. While the debate is going on, it is […]
Like many things – billing for example – the future of advertising lies in its death. Or at least the death of the traditional model. While the communications industry knows that bombarding customers with offers […]
While we are beginning to become quietly confident that communications companies are now in a far better position than they were two years ago, there is still cause for concern. Operators are collaborating, innovating and […]
Recently we were less than rapturous about the fate of location based advertising. Berg Insight predicted that by 2018 location based marketing and advertising would reach € 10.7 billion globally. We were not rude about […]
Telcos are desperately trying to differentiate themselves. Some have been clever and set up ‘innovation labs’ to try and think outside the traditional ‘telecom’ box. Some have been very successful. But even the most successful […]
Predictions about the growth of mobile advertising flow like cheap champagne at a wedding. Yet amid the bubbles and laughter and occasional falling over there is a serious threat to its success. The threat comes […]
When Walmart, Macys and other big stores announce they are working on new mobile payment systems you can be sure of two things. First, they will be going for slick solutions that work and two, […]
Anyone who still believes that mobile advertising is just online advertising but smaller should leave now. In fact, anyone who thinks that banner advertising is effective should also go. Advertising is about engagement and story […]
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