Operators plan to increase customer experience spending in 2013: Alcatel Lucent

For a long time, the telecoms industry has been discussing customer experience. Generally, the conversation is theoretical because customer experience is about many different elements, including emotional triggers that are difficult to benchmark. That said, investment is on the increase, an acknowledgement that if you get this right, you hold a better hand than your competitors in an era where access to anything, at any time is a ‘given.’

Operators plan to increase customer experience spending in 2013: Alcatel Lucent.

So, how do you go about it? Read this practical guide from guest writer Amy Ward, Director of OnTap Marketing.

 

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Amy Ward
About Amy Ward 3 Articles
Amy cut her teeth in the billing and telecom software industry across Australia, USA, Canada, UK and Asia Pacific. She now runs her own consultancy providing advice, insight and solutions on marketing, strategy, customer experience, social networking and business development for B2B and B2C clients. Amy specialises in helping businesses take complex technology or engineering concepts and turning them into commercial reality.

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