Mobile, location based advertising comes to the Olympics. Small, medium businesses in the vicinity of the event can advertise to visitors looking for relevant information – as long as LOCOG allows it with their strict ‘sponsor only’ rules inside the park.
About Alex Leslie 400 Articles
Alex was Founder and CEO of the Global Billing Association (GBA), a trade body focused on the communications sector. He is a sought after speaker and chairman at leading industry conferences, and is widely published in communications magazines around the world. Until it closed, he was Contributing Editor, OSS/BSS for Connected Planet.