Monetizing data is a real challenge. Operators are starting to get more sophisticated marketing refined products. Tiered data plans are great for customers and operators but bring their own set of problems to administer. Real-time, ad hoc offers are coming.
Wherever you go and whoever you ask – operators, consultants or vendors – everyone agrees that we now live in a data centric world. This is fine but it is nebulous. It is like saying […]
Guest article Mitch Klaassen, CTO, Matrixx Software APAC The topic of how one’s online and offline behavior is seen and used is a hot one and can often have a fear factor associated with it. […]
Facebook is fast becoming YouTube’s main competitor. The number of video posts showing up in users’ timelines is up 360 percent since this time last year. This is interesting but is already causing unforeseen problems. […]
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