Gartner says…BI, PM and other stuff is Big

Gartner’s 2012 CIO survey showed that analytics and Business Intelligence (BI) is the No. 1 technology priority for CIOs in 2012. It also says that despite budgetary limitations, this area is relatively shielded from deflection and will remain high on the priority list, if not at the top.

Worldwide, the market for BI, Performance Management (PM) and analytics software revenue reached $12.2 billion in 2011, a 16.4 percent increase from 2010 revenue of $10.5 billion. This made it the second-fastest growing sector in the overall worldwide enterprise software market in 2011.

BI – and all the tools that support this – is now seen as being critical to filtering and making sense of the vast, varied and growing amounts of data that companies are needing to get to grips with. This is “transforming industry after industry,” according to Dan Sommer, principal analyst at Gartner.

One of the main drivers cited by Sommer is the move away from IT spending IT dollars. As technology becomes ‘invisible’ to the business and it understands the benefits of BI tools, this is a trend that will grow and grow. The business is “taking an increasingly large stake of the spending pie,” says Sommer and there is now a “race among vendors to provide business context through packaged analytics.”

Gartner has identified more than 100 innovative vendors jostling for position, some of them in hyper-growth mode.

This is a growth market – and here are some of the big players. Let us hope they are gearing up to sell to people other than the IT folks.

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About Alex Leslie 400 Articles
Alex was Founder and CEO of the Global Billing Association (GBA), a trade body focused on the communications sector. He is a sought after speaker and chairman at leading industry conferences, and is widely published in communications magazines around the world. Until it closed, he was Contributing Editor, OSS/BSS for Connected Planet.

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