Alex Leslie, Publisher of Billing Views, is interviewed at Informa’s NG BSS and Pricing Mobile Data events in London. He discovers that data is not a product and that telcos are still confusing customers with data pricing options.
Share this:
Are we confusing customers again?
Gadi, thank you for your comment. I think we both basically agree. Data is – in my mind – the raw material out of which operators can make products. At the moment these are the same as making a nice cup of coffee out of coffee beans. The potential is there to build Starbucks type businesses out of the humble coffee bean (data) that create a complete experience, drives loyalty and makes everyone a winner. There is some way to go, however!
Alex,
Thanks for the interesting insights.
I disagree with the view that data is not a product. My perception is that today data is THE product. Sorry for being politically incorrect. Yes operators would like to change this, yes I think it should change, and I hope it would change, but in today’s reality connectivity, data and voice are still the main products of Operators.
Gadi