Are we confusing customers again?

Alex Leslie, Publisher of Billing Views, is interviewed at Informa’s NG BSS and Pricing Mobile Data events in London. He discovers that data is not a product and that telcos are still confusing customers with data pricing options.

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About Tony Poulos 48 Articles
Tony is a freelance writer, regular speaker, MC and chairman for the telecoms and digital services industries worldwide. He has founded and managed software and services companies, been contributing Analyst for IDC, a freelance writer and is a columnist and video anchor for Telecom Asia. In June 2011, Tony was recognized as one of the 25 most influential people in telecom software worldwide.


  1. Gadi, thank you for your comment. I think we both basically agree. Data is – in my mind – the raw material out of which operators can make products. At the moment these are the same as making a nice cup of coffee out of coffee beans. The potential is there to build Starbucks type businesses out of the humble coffee bean (data) that create a complete experience, drives loyalty and makes everyone a winner. There is some way to go, however!

  2. Alex,
    Thanks for the interesting insights.
    I disagree with the view that data is not a product. My perception is that today data is THE product. Sorry for being politically incorrect. Yes operators would like to change this, yes I think it should change, and I hope it would change, but in today’s reality connectivity, data and voice are still the main products of Operators.

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