As any CMO in a telecommunications operator will know, when quarterly revenue targets aren’t being reached, the first thing to get cut is the advertising budget. It’s a quick win on the balance sheet and […]
We in the United Kingdom already use so little cash that we could easily have gone the way of the Nordics, where consumers have such good payment systems that mobile payments took a back seat. […]
At events, seminars and in media we are being tsunami(ed) by visionaries telling us we need to listen to the customers and then we spend time and money on NPS (Net Promoter Score), Surveys etc. […]
There are many situations in life where we find ourselves wishing things were better. Hardly a day goes by in which I don’t dream of being a scratch golfer. In these moments of reflection, I […]
The communications industry now realizes that Over the Top (OTT) players can be friends, not foes. Without them CSPs cannot take advantage of the app economy and will lose an opportunity to support an entire […]
I’m reliably informed by people much, much younger than me that BFF means best friend forever (however fleetingly). Looking at the recent advances in our industry, it seems that some operators, OTTs and content providers […]
NetScout is crying foul against Gartner. The NetScout lawsuit against Gartner has raised the ‘pay-for-play’ specter once again. Whether this is a case of a vendor just peeved at their spot on the Gartner Magic […]
We have been discussing silos in the telecommunications industry for many years. We know they must go and real-time is driving a sea change in the way that communications providers operate and organize themselves. Silos […]
EU parliamentarians voted last week for a far reaching net neutrality law that will bar telecom operators from charging extra for delivering faster services. According to the press release issued by the European Parliament, […]
Guest article Mitch Klaassen, CTO, Matrixx Software APAC The topic of how one’s online and offline behavior is seen and used is a hot one and can often have a fear factor associated with it. […]
Copyright © 2023 | MH Magazine WordPress Theme by MH Themes
