Customer Experience Management
There are many problems that face telecoms operators today. Network congestion, investment challenges, dissatisfied customers, but probably the one that keeps CEOs awake at night is churn. Churn is proof positive that customers think that […]
As any CMO in a telecommunications operator will know, when quarterly revenue targets aren’t being reached, the first thing to get cut is the advertising budget. It’s a quick win on the balance sheet and […]
Facebook is fast becoming YouTube’s main competitor. The number of video posts showing up in users’ timelines is up 360 percent since this time last year. This is interesting but is already causing unforeseen problems. […]
Intelligently Using Wi-Fi to Compliment Cellular and Deliver Customer Quality of Experience The Consumer Electronic Show (CES) is on in Las Vegas this week. This is normally the event where the latest and greatest devices […]
It was wide open. But at the last moment a complete outsider raced up the inside rail and took it. The coveted (or not) BillingViews Award for embarrassing customer service is announced. A strong contender […]
A new report from Ovum and highlighted by RCR Wireless says that 50 percent of telecoms customers could churn in the next year. 50 percent churn is a scary number and likely to get the attention […]
For several years we have been saying to anyone who will listen (brow furrowed) that telecoms revenues are on the way down and we need to find services and products to replace them. Even so, […]
The newly christened Digital Service Providers (DSPs) are all keen to partner with telcos. Telcos now see the advantage – they are driving traffic – but what is in it for the DSPs? The answer […]
The BillingViews gang descended on London recently for the IIR Pricing Data and BSS conference. They needed a hotel, and being careful with their pennies, they looked around. Hotels were ridiculous prices but a reasonable and […]
“The risk now,” said industry strategist Hugh Roberts, “must be not partnering or considering it, rather than considering partnerships – against the tide.” This remark, made at last week’s IIR’s Pricing Data and BSS conference, […]
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