As any CMO in a telecommunications operator will know, when quarterly revenue targets aren’t being reached, the first thing to get cut is the advertising budget. It’s a quick win on the balance sheet and […]
As the hype around IoT and IoST heats up and the whole arena motors up Gartner’s hype cycle of massive expectations, a couple of barriers loom on the horizon. One is regulation and the other […]
When it comes to big data, analytics, contextual, spur of the moment offers, the room seems to become slightly cloudy, a state of unreality edges in. We nod, we ponder the enormity of being able […]
The world is currently debating whether being stalked by Google and then being offered a photo album is a cool thing or a massive invasion of privacy. While the debate is going on, it is […]
Guest article from Philip Hogan, GVP Sales and Services, Openet When was the last time your mobile phone operator got in touch with you? If your experience is anything like mine, then you’ll probably have to […]
Research house Berg Insight predicts that mobile advertising will grow from almost €7 billion a couple of years ago to €28 billion in 2018. We believe that this is completely feasible – as long as […]
If you had a million dollars and you gave your partner a thousand dollars a day to spend, he or she would be back in 18 months time saying, presumably slightly out of breath and […]
The shift that was apparent in the Big Data ‘market’ on the first day of the TM Forum’s Big Data in Focus conference was more than confirmed on Day Two. The change has been quick […]
There is a shift in the world of big data. That is if you believe the first three speakers at the TM Forum’s Big Data in Focus event in Amsterdam. It seems that the two […]
Big Data. BIG Data. Big Big Big Data. There are some arguments about how to define Big Data, but I think the name pretty much explains itself. It is data, and it is big. What […]
Copyright © 2023 | MH Magazine WordPress Theme by MH Themes
