Tony Poulos and Alex Leslie catch up on the subject of Big Data. In a recent post, Fifth Quadrant found that only 12 percent of Big Data initiatives are highly successful. Over half fail. The critical success factor is sponsorship from the very top of the organisation.
The discussion focuses on whether telcos are approaching this issue in the right way. A recent TM Forum conference on the subject provided examples of limited success, and the initiatives coming from within the organisation. Only then did they begin to gain traction. Will these initiatives ultimately succeed or fail?
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Alex, Tony – just one suggestion for telcos.
There is an obvious reason why startups are much quicker to respond to customer feedback and adept. Besides being super customer focus, their IT/engineering teams are following Agile/SCRUM development methodology, so they can afford to make mistakes and correct / improve quickly. The traditional way of big gorilla warehousing project, writing a long business case, plan, risk assessment…all these are the culprit for telcos to miss and succeed in BIG data (even though they have lots, lots of data) and Customer Experience. I don’t think there’s lack of ideas and talent to leverage BIG Data. They should start launching pilot CX projects to adopt Agile, focus on achieving small milestone with tangible results.