Direct-to-bill Mobile Payment is subtly different from Direct-operator-billing. Its a form of consumer behavior where the mobile phone is used as a payment instrument and charges are placed directly on a mobile bill, thus displacing debit or credit card purchases. BillingViews has conducted a preliminary survey of 500 US mobile users – all AT&T Wireless, Sprint, T-Mobile, or Verizon Wireless subscribers – to determine their willingness to adopt direct-to-bill mobile payments.
The idea is very new, and technology is not yet widely available, if at all. Yet, our survey determined that 15 percent of US mobile subscribers may be ready to adopt direct-to-bill mobile payment today. While 70 percent still prefer credit or debit cards, and 15 percent won’t adopt because they just don’t trust their wireless provider, the 15 percent who are potential early adopters represent 30 million people. This number – roughly equal to or greater than the populations of Australia and New Zealand combined – represents critical mass in the marketplace. It also represents a market opportunity for US mobile operators to win as many as 9.1 billion debit transactions per year when they roll out direct-to-bill mobile pay.
You can find a summary infographic here.