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HomeAuthorsSean Broderick

Articles by Sean Broderick

About Sean Broderick
Sean has over 8 years’ experience in communication devices, telecoms and software marketing. Prior to joining Openet Sean worked in Irish telecom operators eircom and UPC in marketing roles covering broadband, landline and mobile services. At Openet he is responsible for product collateral creation and aiding the sales team in converting sales opportunities, by identifying operator market challenges.
Beyond Billing

The secret to better marketing and ROI – shout less, talk more

January 20, 2015 Sean Broderick 0

As any CMO in a telecommunications operator will know, when quarterly revenue targets aren’t being reached, the first thing to get cut is the advertising budget. It’s a quick win on the balance sheet and […]

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