There are many problems that face telecoms operators today. Network congestion, investment challenges, dissatisfied customers, but probably the one that keeps CEOs awake at night is churn. Churn is proof positive that customers think that […]
Just a decade ago, personal shoppers were considered a luxury reserved for rich old ladies or busy executives who didn’t have time to go to a store or who wanted the red carpet treatment when […]
Today, and every 28th January for the last eight years, we celebrate Data Protection, or Privacy if you are in North America, Day. Celebrating may be a strange term to raise awareness of one of […]
If there was any doubt that mobile devices are becoming the way to shop, then erase it from your mind. Statistics abound. According to Juniper Research, even some months ago, purchases via mobile devices will […]
By Douglas Busvine and Devidutta Tripathy NEW DELHI/MUMBAI (Reuters) – India is betting that mobile phone vendors, fuel stations and corner stores can help it put basic banking within the grasp of hundreds of millions […]
There has been speculation recently that Google is already a communications provider, competing for the broadband accounts of a great swathe of customers in the US. It is also playing a game of chess in […]
T-Mobile USA CEO John Legere must have read all the books on how to disrupt a market in the hope that it will bring his company somewhere closer to the heights his main competitors (Verizon […]
While the focus has been firmly on Apple and the expectation is that it has the upper hand in the payments world, do not write off other players. The latest twist is rumoured to be […]
Mobile operators are famous for coming up with new and interesting business models and schemes to try to siphon customers away from the competition. T-Mobile’s ‘Uncarrier’ initiative is a great example, as is Sprint’s seemingly […]
As any CMO in a telecommunications operator will know, when quarterly revenue targets aren’t being reached, the first thing to get cut is the advertising budget. It’s a quick win on the balance sheet and […]
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