The Goal – One Click

on Jun 7, 12 • by Alex Leslie • with No Comments

There is a flurry of surveys out at the moment about the future of payments. Banks, it seems, are realizing that there have to be alternatives to NFC, while consumers say they like PayPal better than Google and Apple when it comes to paying via mobile. If PayPal offered a mobile wallet 80 percent of [&hellip...

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There is a flurry of surveys out at the moment about the future of payments. Banks, it seems, are realizing that there have to be alternatives to NFC, while consumers say they like PayPal better than Google and Apple when it comes to paying via mobile. If PayPal offered a mobile wallet 80 percent of respondents would use it. PayPal, however, is experimenting with a range of solutions, such as bar codes, and the most likely reason for their success is their focus on ‘shopping’ not just ‘payments.’ Almost half the respondents to a Carlisle and Gallagher survey were interested in mobile wallets – largely because of the flexibility and choice a wallet provides.

The conclusion is that banks need to move faster to keep up and that consumers are ready to trust newer forms of payments via PayPal and others over their banks or traditional payment providers. This is not new, but makes the questions being asked about cumbersome and expensive options like NFC for payments more serious. Customers want ease of use – they always have – and mobile payments providers realize that Amazon’s ‘one click’ model is the ultimate goal.

Carrier billing is still ahead of the field when it comes to simple ways of paying via mobile. Even though there are issues around BillShock the vast majority of consumers are actually capable of avoiding BillShock all by themselves. Operators must take advantage of this time of uncertainty.

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