Archive for the ‘Analytics’ Category

  • Does your real-time program need therapy, or is it top of the class?

    on Mar 27, 14 • in Analytics, Beyond Billing, News, Policy Management • with No Comments

    Does your real-time program need therapy, or is it top of the class?

     From time to time our industry becomes obsessed about ‘where things fit.’ In an agile, modern telco, we ask, should revenue assurance and fraud prevention be part of the same team? How should Marketing interact best with Billing or Customer Service? How, on earth, do we make our business ‘social?’ Over the last two years, such questions are being increasingly asked of ‘real-time.’ It is an important question  – ‘where does real-time sit within your organization’ – and one we are considering asking. With the data we collect, we can provide valuable examples of innovation,

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  • As the CIO becomes a mini CEO, what of the CMO?

    on Mar 26, 14 • in Analytics, Beyond Billing, News • with No Comments

    As the CIO becomes a mini CEO, what of the CMO?

     We recently had a look at the developing role of CIOs as they transform themselves from IT provider to business enabler. Then we wondered whether the thinking of the CEO is in line with the CIO. Now, we thought, let us look at the CMO and consider his priorities. Our primary source for this is the Telecoms IQ survey that took place ahead of the recent Telecoms CMO Summit. As you might expect 94 percent of telecom CMOs say that their focus on customer centricity has increased over the past five years, and 84 percent

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  • Is Trust the new currency?

    on Feb 20, 14 • in Analytics, Featured Blogs, Policy Management • with No Comments

    Is Trust the new currency?

    Guest article Mitch Klaassen, CTO, Matrixx Software APAC The topic of how one’s online and offline behavior is seen and used is a hot one and can often have a fear factor associated with it. Ultimately we are all individuals. We behave differently, react differently and have different requirements. Whether it is online or offline, our behavior stays basically the same. Some of us are pro-active online users, seeking out new apps and new ways of doing things or keeping everything tidy. Some are reactive and use only what they absolutely need. Some are happy

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  • Who do you trust in a world of digital disruption?

    on Feb 10, 14 • in Analytics, Billing, M2M, News, Payments • with No Comments

    Who do you trust in a world of digital disruption?

     Or, perhaps, how do you trust in a world of digital disruption? We have been saying for some time that the winning currency in the coming months and years will be trust. The question is – who do customers actually trust? Banks used to be right up there, but their trust quota dropped through the floor during the financial crisis of 2008/9. Since then – even though the banking industry has bounced back – it has continued to plummet. In a personal note on unworkable regulation released by a partner of Collyer Bristow, several examples

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  • Big data is not about big data – it is about what you do with it

    on Jan 30, 14 • in Analytics, Beyond Billing, Big Data • with No Comments

    Big data is not about big data – it is about what you do with it

    The shift that was apparent in the Big Data ‘market’ on the first day of the TM Forum’s Big Data in Focus conference was more than confirmed on Day Two. The change has been quick too. A year ago the impression was that big data was too big to address, the successes were few and far between and these were generally Guerilla type operations. It seemed the hype was big and reality beckoned. Now the issue is about business solutions and benefits and not about big data itself. Everyone has big data, everyone wants to see

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  • Big Data comes of age – but start small

    on Jan 28, 14 • in Analytics, Big Data, News • with No Comments

    Big Data comes of age – but start small

    There is a shift in the world of big data. That is if you believe the first three speakers at the TM Forum’s Big Data in Focus event in Amsterdam. It seems that the two tectonic plates of most businesses – the technical and the business – are crunching together. The Global Head of Business Transformation at Skype, Yuval Dvir, believes that the journey should start by using data to “test a hypothesis.” This seems to be quite a common theme – start small, prove the benefit then scale (with the budget holders and finance

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  • Let’s get rid of unprofitable subscribers…but first….

    on Jan 13, 14 • in Analytics, Beyond Billing, News, Policy Management • with 1 Comment

    Let’s get rid of unprofitable subscribers…but first….

    In November 2013, RCom India deactivated 10M subscribers. According to the RCom spokesperson “Reliance Communications has de-activated around 10 million unprofitable, low-end subscribers at the lowest end of the ARPU (average revenue per user) range. This will have no impact on revenues and will instead contribute to the improvement of service quality on the network. Our focus is entirely on enhancing profitable minutes on our network and not on the number of subscribers.” The justification of removing unprofitable customers seems to be sound business practice since it decreases costs and increases margins. CSPs often define

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  • 2014 – the year of small data – and common sense?

    on Jan 7, 14 • in Analytics, Big Data, News, Policy Management • with 1 Comment

    2014 – the year of small data – and common sense?

     One thread seems to weave its way through the predictions of ‘the big issues of 2014.’ There are reams of stories from pundits predicting a huge rise in mobile payments solutions (if MCX launches it will be the ‘next big thing’), the almost concrete prediction that this really, really is the year of real-time and that wearable technology and Google Glass will create a new generation of people with too much information to process so that they become disfunctional. Among all this is a small glimmer of golden hope. Common sense. Several stories have emerged

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  • Analytics – a kind of magic?

    on Dec 19, 13 • in Analytics, Beyond Billing, Big Data, News, Revenue Assurance • with No Comments

    Analytics – a kind of magic?

    To celebrate the addition of talkRA content to BillingViews, we found this from a year ago. Still completely relevant.   We are pretty sure that Analytics is the answer. We are less sure what the question is and we should acknowledge that, actually, Analytics is not the answer all the time. As the technology improves and improves our ability to automate processes, we tend to believe that technology will solve all our problems and tend to engage technology before we engage our brains. This example from Jeff Jonas’ blog makes the point very well. A conversation between

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  • Implementation choices for a real-time infrastructure

    on Dec 11, 13 • in Analytics, Billing, News, Policy Management • with No Comments

    Implementation choices for a real-time infrastructure

    We have said before that the age of billing in its traditional form is over. We live in the ‘Now’ generation. We need the same information from our communications devices that we do from our financial ones. We need to know our balances, be able to take up special offers and monitor our usage of the nebulous ‘data’ as it happens. Of this there is no longer any doubt. This is good, in theory. The only ‘slight’ problem is that to change the way that we deliver such radically different services and support to our

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